Student Research Projects

Number crunching

Students of the Carl Benz Academy have conducted various research projects linked both to their academic curricula and their job experience:

  • e-Marketing
  • Customer Retention
  • Employer Branding
  • Impact of the Internet on the Automotive Retail Industry
  • Lost Sales Management
  • Employee Retention
  • Increasing Sales of Premium Used Cars
  • Consumer Buying Habits for Compact Cars
  • Retail finance in the Chinese automotive market
  • Competence Models for 2nd Line Management