Students of the Carl Benz Academy have conducted various research projects linked both to their academic curricula and their job experience:
- e-Marketing
- Customer Retention
- Employer Branding
- Impact of the Internet on the Automotive Retail Industry
- Lost Sales Management
- Employee Retention
- Increasing Sales of Premium Used Cars
- Consumer Buying Habits for Compact Cars
- Retail finance in the Chinese automotive market
- Competence Models for 2nd Line Management
