Research

Research is a pillar of the Carl Benz academy - its innovative culture and commitment to excellence provide the backdrop for the delivery of the highest quality research results for the Academy's global community. The Academy's academic team generates collaborative research across disciplines, industries and cultures and students are encouraged to do the same.

Our research team leads innovative research projects in the automotive field, focusing on finding solutions for real-life problems in terms of manufacturing and retail challenges; the development of qualified people; and the application of creative solutions for a constantly changing environment.

Our research projects include:

  • Customer research and satisfaction survey as the action basis for all car businesses
  • New technology research and its applications (such as sound research)
  • Evaluation of learning/teaching activities
  • Expert comments or insights about live-markets, organizations and policies