Strategic Account Management

'Strategic Account Management’ equips sales persons with tools they need to build long-term and profitable relationships with key customers. Participants will develop a focused strategic sales approach based on value co-creation with key decision-makers. Attendees will learn how to create a culture of cooperation between team members and customers in the long term.

Participants exchange best practices during training and discuss pitfalls. It includes case studies and peer coaching. The trainer’s tailored advice prompts them to find their own solutions.

Target Group	Sales engineers; key account managers
Study Form	Classroom event
Study Period	2 days
Number of Participants	Max. 8 participants per group
Languages	All languages can be offered