Strategic Account Management

'Strategic Account Management’ equips sales persons with tools they need to build long-term and profitable relationships with key customers. Participants will develop a focused strategic sales approach based on value co-creation with key decision-makers. Attendees will learn how to create a culture of cooperation between team members and customers in the long term.

Participants exchange best practices during training and discuss pitfalls. It includes case studies and peer coaching. The trainer’s tailored advice prompts them to find their own solutions.

Target GroupSales engineers; key account managers
Study FormClassroom event
Study Period2 days
Number of ParticipantsMax. 8 participants per group
LanguagesAll languages can be offered


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