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Aligning Sales and Marketing Strategy
In ‘Aligning Sales and Marketing Strategy’ participants will review and work on the cornerstones of the marketing strategy and strategic sales plan. They will develop skills to generate alignment between sales and marketing activities; to identify market trends;, consumers; route to consumers; customers and competitors; and aligned goals. Attendees will identify sales drivers and organizational implications.
Participants develop their capabilities through interactive sessions, peer-coaching, case studies and action plans.
|Target Group||Management team with responsibility for developing marketing and sales strategies|
|Study Form||Classroom event|
|Study Period||2 days|
|Number of Participants||Max. 8 participants per group|
|Languages||All languages can be offered|