Aligning Sales and Marketing Strategy

In ‘Aligning Sales and Marketing Strategy’ participants will review and work on the cornerstones of the marketing strategy and strategic sales plan. They will develop skills to generate alignment between sales and marketing activities; to identify market trends;, consumers; route to consumers; customers and competitors; and aligned goals. Attendees will identify sales drivers and organizational implications.

Participants develop their capabilities through interactive sessions, peer-coaching, case studies and action plans.

Target GroupManagement team with responsibility for developing marketing and sales strategies
Study FormClassroom event
Study Period2 days
Number of ParticipantsMax. 8 participants per group
LanguagesAll languages can be offered


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