Aligning Key Account Strategy with Business Strategy

‘Aligning Key Account Strategy with Business Strategy’ is dedicated to managers involved in developing strategy to increase penetration within major accounts. It focuses on the alignment process between decision-making and business strategy activities. Participants will develop a focused strategic approach based on the analysis of their position within their account, as well as select-opportunities; planning; and effective forecast and review.

The training is highly participative and uses case studies as well as real life examples to enable participants to apply theory and processes to different situations. Presentations will be followed by feedback from peers, the trainer and the broader group.

Target Group	Middle management
Study Form	Classroom event
Study Period	2 days
Number of Participants	Max. 8 participants per group
Languages	All languages can be offered