Carl Benz Academy Student Event – April 2015

As the first signs of spring begin to show in Beijing, the Carl Benz Academy’s 3rd Cohort of students have come together for the two-day, 2015 Student Event.

An important part of the annual study program, the event provides the opportunity for students to come together with their classmates and professors to work on study projects and to receive guidance and inspiration for the last phase of their Master’s program.

This years’ event focused on scientific research in preparation for the Master thesis and included the preparation and presentation of students’ action research projects under the guidance of Professor’s Dong Xiaoying and Peng Siqing from Peking University; as well as a dynamic lecture on research methods from Ms Alexandra Strassburger of Daimler R&D. In addition, Ms Lang Xuehong of the China Automobile Dealers Association (CADA) provided practical analysis on the challenges facing Chinese auto dealers in the current market.

The event was a great success and the students are now looking ahead towards their own research projects and the submission of their Master theses later in the year.