Carl Benz Academy U.S. Trip

Students visited the Mercedes-Benz dealership of Fletcher Jones in Newport Beach and ‘California Adventure’ Disneyland.
Students visited the Mercedes-Benz dealership of Fletcher Jones in Newport Beach and ‘California Adventure’ Disneyland.

In May 2015, the 3rd Cohort of the Carl Benz Academy’s MBA students completed their final face to face module at Woodbury University, in the United States.

During their onsite study week at the LA campus, students completed courses in Organizational Leadership, Leading a Team and Luxury Marketing, as well as an intensive Workshop on their Master’s Thesis Proposals.

In addition, students visited the Mercedes-Benz dealership of Fletcher Jones in Newport Beach and ‘California Adventure’ Disneyland. Students discussed brand management and intellectual property rights with the Disney management team; and at the Fletcher Jones dealership, they took the opportunity to talk with the general manager about operational issues at the dealership level and to exchange Chinese and Western auto industry experience.

Students now face their final biggest challenge in their two-year international MBA program –research projects and master thesis. We wish them all the best!