President Shen Jinjun of CADA meets Manfred Schönebeck of Carl Benz Academy in Beijing

Left to right: Lang Xuehong, Xiao Zhengsan, Shen Jinjun, Manfred Schönebeck, Yang Yuxin and Song Tao
On January 20, 2015, Mr. Shen Jinjun, President of China Automobile Dealers Association (CADA), Mr. Xiao Zhengsan, Secretary General of CADA and Mr. Song Tao, Deputy Secretary General of CADA met Mr. Schoenebeck, Chancellor of Carl Benz Academy at CADA. Main topic was automobile industry training in China.

President Shen indicated that China auto market is in the transformation period, that more professional auto market talents are needed. Dealer talents training should find out the exact entry point then go deeper. It should start from basic training, such as vocational training, then combine with management training in the future. The main problem Chinese dealers confront now is how to increase profitability of every single dealer. Chinese dealers can benchmark American auto market and excellent dealerships, and promote thorough exchange between China and foreign countries auto retail industry. Mr. Shen also expressed CADA will corporate with Carl Benz Academy to explore more areas of co-operation.

Mr. Schoenebeck said, “with the co-operation with CADA, Carl Benz Academy will develop more courses according with China dealers’ needs by integrating the best resources, to contribute on the reserve of China auto market talents.”